The Striped Shop is an itinerant pop-up store focused on lifestyle necessities and inspired by the iconic Breton shirt, featuring all its lovers’ needs. Its essence is deeply connected with the theme of the journey; starting from finding it, a special treasure hunt organized to celebrate the opening, will guide you through hints scattered around the city to the actual shop where the exploration doesn’t simply ends but turns into an out of the world experience. Your trip continues thanks to our surreal VR experiences and a magic courtyard waiting for you to step in.
Role: Creation of a brand, creation of a retail-store, study of communication, study of the creation of a retail, how the retail world works, 3d modeling, creation of textures, creation of collages, moodboards, study of personas.
Group members: Anna Biganzoli, Beatrice Ferrario, Valeria Forleo, Samuele Sanguineti, Gaia Vittoria Milanese.
Pubblications: https://www.instagram.com/p/CMb5_z3sg3w/
Politecnico di Milano 2020
(ita) Bachelor’s Degree Thesis
