Vetro is a group project about the creation of a Digital Branding strategy for an invented brand. We were asked to focalize on the analysis of the last trends and to create something that reflects the needs of the target chosen. We focused on the trend of hand-crafting and the need for young people to gain real knowledge about hand-crafting. Vetro allows people to have an omnichannel experience. It has a monthly Magazine that gives to people the possibility to know more about artisans. It allows also to collaborate and learn from them organizing both online and live workshops inviting different guests from all over the world.
Role: Creation of illustrations, branding, creation of digital content.
Politecnico di Milano 2020
BRAND AWARENESS
TEASING
BRAND DISCOVERY
WORKSHOP POSTER
PURCHASE EXPERIENCE
MAGAZINE AND WORKSHOP
POST PURCHASE
INSTAGRAM STORIES
